To understand the impact of Social Media on SEO, one needs to understand the core dynamics influencing the two disciplines at the organizational level. In fact a lot can be achieved if both these aspects are exploited to their full capacity by small enterprises.
However the problem lies with the practice of segregating the ?Social? and the SEO by most of the organizations. In a bid to step efforts to bring more traffic to a particular website, the organization simply cannot afford to divorce these two entities. They are not separate activities and tasks related to them cannot be assigned to two separate departments. Here are a few ways by which an organization can bolster its SEO by means of Social Media Activities
Ensuring presence on Social Media
You might have a series of Social Media profiles viz, LinkedIn, Facebook, Twitter, Google + where you want your business details to feature in an effort to boost its visibility online. Your first responsibility in this regard should commensurate with you building a vanity URL with the name of your company. This is the best way to boost your company?s presence in the organic search results. Filling up the ?About? section meticulously with your business details brings the relevance of your site to the fore by letting you use specific keywords for attracting target customers.
Approach Social and Search in an integrated manner
Yes, as already mentioned above, you need to refrain from segregating these two aspects of your business. Train your Social Media teams effectively besides conducting due trainings on marketing, technical and editorial aspects. Enlighten them on ways by which they can channelize Social Media activities for bringing more traffic and avoid possible conflicts that might be stemming from their Social Media behaviour as well.
Posting Fresh Content
Simply by tracking your Facebook page will you be able to gauge the impact of fresh content on your Social Media presence and thereby on your search engine ranking. See how your business interaction rates go up when you post fresh contents regularly as against times when you don?t do the same.
Reach out to outside organizations
Roping in reliable Social Media or PR forms as third parties to boost your search engine results might be a viable option. However most of these agencies are not really well adept at handling SEO, though their core expertise in Social Media engagement remains unassailable. Be cautious enough to provide these third parties regular feedbacks of the SEO implications of their activities on SM.
Share only the ?shareable?? avoid spamming
Here the key responsibility of your SM team comes to the fore, as the engagement, traffic everything will be based on the kind of content you post. Develop an idea of what can be posted on the business profiles on the various Social Media platforms. See that the content is sharable. Remember the reputation of your business is at stake here. Thus act wisely. Know which hashtags are popular on Twitter. If a relationship can be established between your content and the hashtags, do use them
?Real? Authorship with Google Authorship? a wonderful step
Perhaps one of the best steps towards exemplifying the connection between Search Engine and Social Media, Google Authorship stands as a wonderful initiative to rope in tech teams to create better on site author pages. Both the teams dedicated to SEO and SM can learn about ways of increasing visibility of websites on Google + thereby conveying their inferences to the content and the editorial teams who will then provide the content accordingly. The Author Stats report and visual author information in SERPs are meant to give you concrete results of success.
Be there on a regular basis
Perhaps the importance of your social media engagement in a bid to improve the search rankings of your business has been stressed repeatedly. Yes its importance can hardly be contested. Thus you better maintain a consistent engagement level online
Author Ashley Jones has been seriously engaged with writing about the latest trends in Social Media. She admits that her four year long stint as a writer has taught her a lot and it had been instrumental in triggering her interests in Social Media and online reputation management.
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